The only way such network is feasible is by mobilizing non-profits, local community sports organizations and other 'approved' advertisers. These groups are not flushed with cash and don't spend on a dime. Time and contacts in the sector are required to make this work. Much evangelism and stakeholder education will be required. The company that decides to go after this project must be prepared to censorship and constant rejections of potential advertisers by TDSB. They must be prepared to bankroll the network as advertising potential develops. They must be willing to chase each nickel and dime from small local community organizations for advertising. ...Pattison, sorry this isn't your typical game, your reps watch to much MadMen to hustle like this.
Are there any wildcard possibilities? Yes, if one of the participants has the "The Elementary School Milk Program" or similar approved in-school corporate-backed initiatives on board with their bid. If anyone can bring the wolf in sheep's clothing to the table, they will win this RFP. Can you?
If you can, please don't lead with just revenue generation when you make your pitch. Please highlight the importance of the in-school system to provide a serious public broadcasting platform with relevant content and emergency response capabilities. Please explain the capability of digital signage to be incorporated in schools' technology curriculum. Make it relevant to the teaching staff and students in each school by building-in mechanisms for school updates, relevant news and way finding. Please don't sell-out the capabilities of a properly designed digital signage system to a strictly advertising application.
Good luck everyone, you have 24 hours to submit your bid.