We wanted to thank the folks at Preset Group for creating and freely distributing simple, effective Digital Signage PSAs for the Haiti relief effort. We had a chance to share these with our customers and and received great feedback. Seems these spots were exactly what many HR departments were looking for to help rally their staff behind the case.
Digressing, it's great to see so many Digital Signage companies supporting the aid effort and donating content or space on their networks to promote fundraising. Such instant response is another example of flexibility of digital signage compared to classic "plywood" out of home billboards. Although classic billboard advertisers (Patison, Clear Channel, etc..) often donate space to PSAs in slow booking months, such gestures incur costs and take time to be deployed. Digital Out of Home by contract was able to mobilize almost instantly, taking up the relief cause.
Back to the point of this post, big thanks to the team at Preset!