February 2010 Archives

Flavor of the Month

By Tetrad Digital Signage on February 7, 2010 9:33 AM | 0 Comments
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We were delighted to find out that iBizBook decided to feature us as February's "Business of the Month!" iBizBook is an interesting online community that definitely helped us connect with new clients and created new leads. We encourage all companies to get involved in similar online business exchanges.

BizBook is an online community that lets businesses and consumers connect for free.

"We live in a new economy an economy based on trust. We just don't trust advertisers and marketers, anymore, instead we trust our friends. iBizBook lets you connect with real businesses and real consumers for real conversations and savings."

Digital Signage brings versatility to automotive displays

By Tetrad Digital Signage on February 4, 2010 3:48 PM | 0 Comments
ACCford_exhibit.jpgStrolling through the ACC before Tuesday's game we snapped a few photos of the Ford Exhibits. What struck us as interesting was that less than one week prior, these displays displayed an entirely different set of cars. If the display used conventional signage and vinyl graphics, there would have been considerable work involved to switch the displayed vehicle and rebrand the display. By using digital to deliver model-specific information to the audience, it was considerably easier to switch the exhibit around for a new car. 

This is an important factor for dealership owners. By using digital signage to promote vehicles on the showroom floor, the dealership is no longer tied to a particular layout or arrangement of vehicles. Instead the messaging can be easily adjusted based on models in available inventory.

We only wish the screens at the ACC were bigger. Imagine a 57" in place of that 42"? Impact would have been exponentially magnified.

Is Digital Signage a Green Strategy?

By Tetrad Digital Signage on February 1, 2010 4:28 PM | 0 Comments
We are an increasing environmentally-aware world. As our clients become increasingly aware of environmental responsibility they carry, they ask for more ways their signage and marketing can be 'greener' or 'eco-friendly'. Becoming more cognizant of the tremendous waste generated from printing and marketing collateral our clients are increasingly asking if Digital Signage is a solutions to a greener marketing and communication strategy.

To address these questions we prepared a brief .pdf titled IsDigitalSignageGreen?. We hope it will help us to easily explain the eco-benefits of adopting a digital signage strategy and showcase what we do to ensure our solutions are as environmentally responsible as possible. 

We are excited about the amount of attention environmental aspects of signage is receiving and encourage everyone to pay more attention to the environmental aspects of their actions.



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