Digital Signage Demystified...
What is Digital Signage?
Digital signage replaces paper-based communication by using electronic displays to present information, advertising and other messages. Used for advertising, corporate communication, client communication and emergency messaging, digital signage offers versatility unmatched by other mediums. Messaging can be updated instantly, interactive and combine various inputs. Up to 10 times more impactful than traditional printed medium according to IBM survey, Digital Signage gets your message across.
Digital Signage is typically used to
- attract customers with compelling marketing messages
- increase sales
- build brand awareness
- communicate with staff, customers and stakeholders
- generate advertising revenue
For detailed examples on application and specific vertical examples see applications page.
Digital signage content can be managed centrally via a web interface, local area network or for locations without network connectivity via USB key transfer. While each method has its advantages, web-based management console has emerged as the industry standard. For detailed overview of management options please see the solutions page.