Return on Investment with Digital Signage
ROI
Return On Investment Analysis
Before deploying Digital Signage, tetrAD recommends an ROI goal assessment to identify the requirements of your project. Identifying measurable outcomes sought from the project will help measure success of the initiative and allow to estimate budget appropriate to the project.
The following are typical ROI considerations:
Increase Sales
Customer-facing digital signage can increase sales of products and services. What products or services do you wnat to focus on and what is the target sales uplift desired? Cost structure for the project can be aligned with expected return.
Eliminate or Reduce Printing Costs
How much money does your business currently spend on printing and distributing POP material across branches? Digital signage replaces sintra, vinyl, foam board, and paper printed POP materials and allows for instant delivery to multiple locations. Reduction in printing costs can be matched against digital signage deployment costs.
Generate ad revenue
Are you a retailer or a high-traffic facility? Supplier vendor or third-party advertising can generate valuable advertising revenue and (as with supplier vendors) increase sales by advertising available products or services. tetrAD can you develop an ROI strategy to achieve self-sustainable digital signage deployment.
Increase brand awareness
today 75% of purchasing and brand decisions are made in-store, while in-store media is still an afterthought. Brining your brand to life on Digital Signage can have significant brand recall, awareness and perceived value benefits.
Capture Customer Data
How much do you spend trying to learn more about your customers? Interactive digital signage can capture customer information while customer recognition and traffic analysis systems integrated with digital signage can offer retailers valuable data about demographics and store traffic flows.
Compliance with emergency and communication policies.
What is your your disaster response plan? Do regulatory requirements dictate a facility-wide communication system? Digital signage can provide an effective visual response tool linked to your existing emergency systems. Unlike other single-function emergency response systems, digital signage offers an overall communication platform for corporate communications and PR applications
Achieving ROI with smart financing
ROI can also be tied to financing method used to fund the project. For operational goals such as reduction in printing costs and increase of cash-flows through 3rd party advertising, monthly service fee financing is recommended. Unlike up-front capital expenditure, monthly service fees do not impact capital budgets and can be off-set by the benefits recognised by the system.
tetrAD will help you identify your goals and create a cost structure that meets your budget and your ROI requirements.
Before deploying Digital Signage, tetrAD recommends an ROI goal assessment to identify the requirements of your project. Identifying measurable outcomes sought from the project will help measure success of the initiative and allow to estimate budget appropriate to the project.
The following are typical ROI considerations:
Increase Sales
Customer-facing digital signage can increase sales of products and services. What products or services do you wnat to focus on and what is the target sales uplift desired? Cost structure for the project can be aligned with expected return.
Eliminate or Reduce Printing Costs
How much money does your business currently spend on printing and distributing POP material across branches? Digital signage replaces sintra, vinyl, foam board, and paper printed POP materials and allows for instant delivery to multiple locations. Reduction in printing costs can be matched against digital signage deployment costs.
Generate ad revenue
Are you a retailer or a high-traffic facility? Supplier vendor or third-party advertising can generate valuable advertising revenue and (as with supplier vendors) increase sales by advertising available products or services. tetrAD can you develop an ROI strategy to achieve self-sustainable digital signage deployment.
Increase brand awareness
today 75% of purchasing and brand decisions are made in-store, while in-store media is still an afterthought. Brining your brand to life on Digital Signage can have significant brand recall, awareness and perceived value benefits.
Capture Customer Data
How much do you spend trying to learn more about your customers? Interactive digital signage can capture customer information while customer recognition and traffic analysis systems integrated with digital signage can offer retailers valuable data about demographics and store traffic flows.
Compliance with emergency and communication policies.
What is your your disaster response plan? Do regulatory requirements dictate a facility-wide communication system? Digital signage can provide an effective visual response tool linked to your existing emergency systems. Unlike other single-function emergency response systems, digital signage offers an overall communication platform for corporate communications and PR applications
Achieving ROI with smart financing
ROI can also be tied to financing method used to fund the project. For operational goals such as reduction in printing costs and increase of cash-flows through 3rd party advertising, monthly service fee financing is recommended. Unlike up-front capital expenditure, monthly service fees do not impact capital budgets and can be off-set by the benefits recognised by the system.
tetrAD will help you identify your goals and create a cost structure that meets your budget and your ROI requirements.
